Improve prerelease text

scripts/release.pre.rst

@@ -3,22 +3,25 @@ pytest-{version}
 
 The pytest team is proud to announce the {version} prerelease!
 
-As this is a prerelease, we don't expect any major or breaking changes.
+This is a prerelease, not intended for production use, but to test the upcoming features and improvements
-We would appreciate testing of the new features, improvements,
+in order to catch any major problems before the final version is released to the major public.
-and bug fixes before the final release. Users are encouraged to
+
-take a look at the CHANGELOG carefully:
+We appreciate your help testing this out before the final release, making sure to report any
+regressions to our issue tracker:
+
+https://github.com/pytest-dev/pytest/issues
+
+When doing so, please include the string ``[prerelease]`` in the title.
+
+You can upgrade from PyPI via:
+
+    pip install pytest=={version}
+
+Users are encouraged to take a look at the CHANGELOG carefully:
 
     https://docs.pytest.org/en/stable/changelog.html
 
-For complete documentation, please visit:
+Thanks to all the contributors to this release:
-
-    https://docs.pytest.org/en/stable/
-
-As usual, you can upgrade from PyPI via:
-
-    pip install -U pytest
-
-Thanks to all of the contributors to this release:
 
 {contributors}