diff --git a/_pytest/__init__.py b/_pytest/__init__.py
index 79942e374..3252e0824 100644
--- a/_pytest/__init__.py
+++ b/_pytest/__init__.py
@@ -1,2 +1,2 @@
 #
-__version__ = '2.10.0.dev1'
+__version__ = '3.0.0.dev1'