diff --git a/src/_pytest/mark/__init__.py b/src/_pytest/mark/__init__.py
index b8a309215..ae6940a62 100644
--- a/src/_pytest/mark/__init__.py
+++ b/src/_pytest/mark/__init__.py
@@ -2,6 +2,7 @@
 
 from __future__ import annotations
 
+import collections
 import dataclasses
 from typing import AbstractSet
 from typing import Collection
@@ -181,7 +182,9 @@ class KeywordMatcher:
 
         return cls(mapped_names)
 
-    def __call__(self, subname: str) -> bool:
+    def __call__(self, subname: str, /, **kwargs: object) -> bool:
+        if kwargs:
+            raise UsageError("Keyword expressions do not support call parameters.")
         subname = subname.lower()
         names = (name.lower() for name in self._names)
 
@@ -211,6 +214,9 @@ def deselect_by_keyword(items: list[Item], config: Config) -> None:
         items[:] = remaining
 
 
+NOT_NONE_SENTINEL = object()
+
+
 @dataclasses.dataclass
 class MarkMatcher:
     """A matcher for markers which are present.
@@ -218,17 +224,31 @@ class MarkMatcher:
     Tries to match on any marker names, attached to the given colitem.
     """
 
-    __slots__ = ("own_mark_names",)
+    __slots__ = ("own_mark_name_mapping",)
 
-    own_mark_names: AbstractSet[str]
+    own_mark_name_mapping: dict[str, list[Mark]]
 
     @classmethod
     def from_item(cls, item: Item) -> MarkMatcher:
-        mark_names = {mark.name for mark in item.iter_markers()}
-        return cls(mark_names)
+        mark_name_mapping = collections.defaultdict(list)
+        for mark in item.iter_markers():
+            mark_name_mapping[mark.name].append(mark)
+        return cls(mark_name_mapping)
 
-    def __call__(self, name: str) -> bool:
-        return name in self.own_mark_names
+    def __call__(self, name: str, /, **kwargs: object) -> bool:
+        if not (matches := self.own_mark_name_mapping.get(name, [])):
+            return False
+
+        if not kwargs:
+            return True
+
+        for mark in matches:
+            if all(
+                mark.kwargs.get(k, NOT_NONE_SENTINEL) == v for k, v in kwargs.items()
+            ):
+                return True
+
+        return False
 
 
 def deselect_by_mark(items: list[Item], config: Config) -> None:
diff --git a/src/_pytest/mark/expression.py b/src/_pytest/mark/expression.py
index e65b02858..16883c6b7 100644
--- a/src/_pytest/mark/expression.py
+++ b/src/_pytest/mark/expression.py
@@ -5,7 +5,8 @@ The grammar is:
 expression: expr? EOF
 expr:       and_expr ('or' and_expr)*
 and_expr:   not_expr ('and' not_expr)*
-not_expr:   'not' not_expr | '(' expr ')' | ident
+not_expr:   'not' not_expr | '(' expr ')' | ident ( '(' name '=' value ( ', ' name '=' value )*  ')')*
+
 ident:      (\w|:|\+|-|\.|\[|\]|\\|/)+
 
 The semantics are:
@@ -20,12 +21,13 @@ from __future__ import annotations
 import ast
 import dataclasses
 import enum
+import keyword
 import re
 import types
-from typing import Callable
 from typing import Iterator
 from typing import Mapping
 from typing import NoReturn
+from typing import Protocol
 from typing import Sequence
 
 
@@ -43,6 +45,9 @@ class TokenType(enum.Enum):
     NOT = "not"
     IDENT = "identifier"
     EOF = "end of input"
+    EQUAL = "="
+    STRING = "str"
+    COMMA = ","
 
 
 @dataclasses.dataclass(frozen=True)
@@ -86,6 +91,27 @@ class Scanner:
             elif input[pos] == ")":
                 yield Token(TokenType.RPAREN, ")", pos)
                 pos += 1
+            elif input[pos] == "=":
+                yield Token(TokenType.EQUAL, "=", pos)
+                pos += 1
+            elif input[pos] == ",":
+                yield Token(TokenType.COMMA, ",", pos)
+                pos += 1
+            elif (quote_char := input[pos]) == "'" or input[pos] == '"':
+                quote_position = input[pos + 1 :].find(quote_char)
+                if quote_position == -1:
+                    raise ParseError(
+                        pos + 1,
+                        f'closing quote "{quote_char}" is missing',
+                    )
+                value = input[pos : pos + 2 + quote_position]
+                if "\\" in value:
+                    raise ParseError(
+                        pos + 1,
+                        "escaping not supported in marker expression",
+                    )
+                yield Token(TokenType.STRING, value, pos)
+                pos += len(value)
             else:
                 match = re.match(r"(:?\w|:|\+|-|\.|\[|\]|\\|/)+", input[pos:])
                 if match:
@@ -166,18 +192,84 @@ def not_expr(s: Scanner) -> ast.expr:
         return ret
     ident = s.accept(TokenType.IDENT)
     if ident:
-        return ast.Name(IDENT_PREFIX + ident.value, ast.Load())
+        name = ast.Name(IDENT_PREFIX + ident.value, ast.Load())
+        if s.accept(TokenType.LPAREN):
+            ret = ast.Call(func=name, args=[], keywords=all_kwargs(s))
+            s.accept(TokenType.RPAREN, reject=True)
+        else:
+            ret = name
+        return ret
+
     s.reject((TokenType.NOT, TokenType.LPAREN, TokenType.IDENT))
 
 
-class MatcherAdapter(Mapping[str, bool]):
+BUILTIN_MATCHERS = {"True": True, "False": False, "None": None}
+
+
+def single_kwarg(s: Scanner) -> ast.keyword:
+    keyword_name = s.accept(TokenType.IDENT, reject=True)
+    assert keyword_name is not None  # for mypy
+    if not keyword_name.value.isidentifier() or keyword.iskeyword(keyword_name.value):
+        raise ParseError(
+            keyword_name.pos + 1,
+            f'unexpected character/s "{keyword_name.value}"',
+        )
+    s.accept(TokenType.EQUAL, reject=True)
+
+    if value_token := s.accept(TokenType.STRING):
+        value: str | int | bool | None = value_token.value[1:-1]  # strip quotes
+    else:
+        value_token = s.accept(TokenType.IDENT, reject=True)
+        assert value_token is not None  # for mypy
+        if (
+            (number := value_token.value).isdigit()
+            or number.startswith("-")
+            and number[1:].isdigit()
+        ):
+            value = int(number)
+        elif value_token.value in BUILTIN_MATCHERS:
+            value = BUILTIN_MATCHERS[value_token.value]
+        else:
+            raise ParseError(
+                value_token.pos + 1,
+                f'unexpected character/s "{value_token.value}"',
+            )
+
+    ret = ast.keyword(keyword_name.value, ast.Constant(value))
+    return ret
+
+
+def all_kwargs(s: Scanner) -> list[ast.keyword]:
+    ret = [single_kwarg(s)]
+    while s.accept(TokenType.COMMA):
+        ret.append(single_kwarg(s))
+    return ret
+
+
+class MatcherCall(Protocol):
+    def __call__(self, name: str, /, **kwargs: object) -> bool: ...
+
+
+@dataclasses.dataclass
+class MatcherNameAdapter:
+    matcher: MatcherCall
+    name: str
+
+    def __bool__(self) -> bool:
+        return self.matcher(self.name)
+
+    def __call__(self, **kwargs: object) -> bool:
+        return self.matcher(self.name, **kwargs)
+
+
+class MatcherAdapter(Mapping[str, MatcherNameAdapter]):
     """Adapts a matcher function to a locals mapping as required by eval()."""
 
-    def __init__(self, matcher: Callable[[str], bool]) -> None:
+    def __init__(self, matcher: MatcherCall) -> None:
         self.matcher = matcher
 
-    def __getitem__(self, key: str) -> bool:
-        return self.matcher(key[len(IDENT_PREFIX) :])
+    def __getitem__(self, key: str) -> MatcherNameAdapter:
+        return MatcherNameAdapter(matcher=self.matcher, name=key[len(IDENT_PREFIX) :])
 
     def __iter__(self) -> Iterator[str]:
         raise NotImplementedError()
@@ -211,7 +303,7 @@ class Expression:
         )
         return Expression(code)
 
-    def evaluate(self, matcher: Callable[[str], bool]) -> bool:
+    def evaluate(self, matcher: MatcherCall) -> bool:
         """Evaluate the match expression.
 
         :param matcher:
@@ -220,5 +312,5 @@ class Expression:
 
         :returns: Whether the expression matches or not.
         """
-        ret: bool = eval(self.code, {"__builtins__": {}}, MatcherAdapter(matcher))
+        ret: bool = bool(eval(self.code, {"__builtins__": {}}, MatcherAdapter(matcher)))
         return ret
diff --git a/testing/test_mark.py b/testing/test_mark.py
index 090e10ee9..721bb71d3 100644
--- a/testing/test_mark.py
+++ b/testing/test_mark.py
@@ -233,6 +233,54 @@ def test_mark_option(
     assert passed_str == expected_passed
 
 
+@pytest.mark.parametrize(
+    ("expr", "expected_passed"),
+    [  # TODO: improve/sort out
+        ("car(color='red')", ["test_one"]),
+        ("car(color='red') or car(color='blue')", ["test_one", "test_two"]),
+        ("car and not car(temp=5)", ["test_one", "test_three"]),
+        ("car(temp=4)", ["test_one"]),
+        ("car(temp=4) or car(temp=5)", ["test_one", "test_two"]),
+        ("car(temp=4) and car(temp=5)", []),
+        ("car(temp=-5)", ["test_three"]),
+        ("car(ac=True)", ["test_one"]),
+        ("car(ac=False)", ["test_two"]),
+        ("car(ac=None)", ["test_three"]),  # test NOT_NONE_SENTINEL
+    ],
+    ids=str,
+)
+def test_mark_option_with_kwargs(
+    expr: str, expected_passed: list[str | None], pytester: Pytester
+) -> None:
+    pytester.makepyfile(
+        """
+        import pytest
+        @pytest.mark.car
+        @pytest.mark.car(ac=True)
+        @pytest.mark.car(temp=4)
+        @pytest.mark.car(color="red")
+        def test_one():
+            pass
+        @pytest.mark.car
+        @pytest.mark.car(ac=False)
+        @pytest.mark.car(temp=5)
+        @pytest.mark.car(color="blue")
+        def test_two():
+            pass
+        @pytest.mark.car
+        @pytest.mark.car(ac=None)
+        @pytest.mark.car(temp=-5)
+        def test_three():
+            pass
+
+    """
+    )
+    rec = pytester.inline_run("-m", expr)
+    passed, skipped, fail = rec.listoutcomes()
+    passed_str = [x.nodeid.split("::")[-1] for x in passed]
+    assert passed_str == expected_passed
+
+
 @pytest.mark.parametrize(
     ("expr", "expected_passed"),
     [("interface", ["test_interface"]), ("not interface", ["test_nointer"])],
diff --git a/testing/test_mark_expression.py b/testing/test_mark_expression.py
index 5bce004cb..0c1e73809 100644
--- a/testing/test_mark_expression.py
+++ b/testing/test_mark_expression.py
@@ -1,14 +1,19 @@
 from __future__ import annotations
 
+import collections
 from typing import Callable
+from typing import cast
 
+from _pytest.mark import MarkMatcher
+from _pytest.mark import structures
 from _pytest.mark.expression import Expression
+from _pytest.mark.expression import MatcherCall
 from _pytest.mark.expression import ParseError
 import pytest
 
 
 def evaluate(input: str, matcher: Callable[[str], bool]) -> bool:
-    return Expression.compile(input).evaluate(matcher)
+    return Expression.compile(input).evaluate(cast(MatcherCall, matcher))
 
 
 def test_empty_is_false() -> None:
@@ -153,6 +158,8 @@ def test_syntax_errors(expr: str, column: int, message: str) -> None:
         "1234",
         "1234abcd",
         "1234and",
+        "1234or",
+        "1234not",
         "notandor",
         "not_and_or",
         "not[and]or",
@@ -195,3 +202,123 @@ def test_valid_idents(ident: str) -> None:
 def test_invalid_idents(ident: str) -> None:
     with pytest.raises(ParseError):
         evaluate(ident, lambda ident: True)
+
+
+@pytest.mark.parametrize(
+    "expr, expected_error_msg",
+    (
+        ("mark(1=2)", 'unexpected character/s "1"'),
+        ("mark(/=2)", 'unexpected character/s "/"'),
+        ("mark(True=False)", 'unexpected character/s "True"'),
+        ("mark(def=False)", 'unexpected character/s "def"'),
+        ("mark(class=False)", 'unexpected character/s "class"'),
+        ("mark(if=False)", 'unexpected character/s "if"'),
+        ("mark(else=False)", 'unexpected character/s "else"'),
+        ("mark(1)", 'unexpected character/s "1"'),
+        ("mark(var:=False", 'unexpected character/s "var:"'),
+        ("mark(valid=False, def=1)", 'unexpected character/s "def"'),
+        ("mark(var==", "expected identifier; got ="),
+        ("mark(var=none)", 'unexpected character/s "none"'),
+        ("mark(var=1.1)", 'unexpected character/s "1.1"'),
+        ("mark(var)", "expected =; got right parenthesis"),
+        ("mark(var=')", """closing quote "'" is missing"""),
+        ('mark(var=")', 'closing quote """ is missing'),
+        ("""mark(var="')""", 'closing quote """ is missing'),
+        ("""mark(var='")""", """closing quote "'" is missing"""),
+        (r"mark(var='\hugo')", "escaping not supported in marker expression"),
+    ),
+)
+def test_invalid_kwarg_name_or_value(  # TODO: move to `test_syntax_errors` ?
+    expr: str, expected_error_msg: str, mark_matcher: MarkMatcher
+) -> None:
+    with pytest.raises(ParseError, match=expected_error_msg):
+        assert evaluate(expr, mark_matcher)
+
+
+@pytest.fixture(scope="session")
+def mark_matcher() -> MarkMatcher:
+    markers = []
+    mark_name_mapping = collections.defaultdict(list)
+
+    def create_marker(name: str, kwargs: dict[str, object]) -> structures.Mark:
+        return structures.Mark(name=name, args=tuple(), kwargs=kwargs, _ispytest=True)
+
+    markers.append(create_marker("number_mark", {"a": 1, "b": 2, "c": 3, "d": 999_999}))
+    markers.append(
+        create_marker("builtin_matchers_mark", {"x": True, "y": False, "z": None})
+    )
+    markers.append(
+        create_marker(
+            "str_mark",
+            {"m": "M", "space": "with space", "aaאבגדcc": "aaאבגדcc", "אבגד": "אבגד"},
+        )
+    )
+
+    for marker in markers:
+        mark_name_mapping[marker.name].append(marker)
+
+    return MarkMatcher(mark_name_mapping)
+
+
+@pytest.mark.parametrize(
+    "expr, expected",
+    (
+        # happy cases
+        ("number_mark(a=1)", True),
+        ("number_mark(b=2)", True),
+        ("number_mark(a=1,b=2)", True),
+        ("number_mark(a=1,     b=2)", True),
+        ("number_mark(d=999999)", True),
+        ("number_mark(a   =   1,b= 2,     c = 3)", True),
+        # sad cases
+        ("number_mark(a=6)", False),
+        ("number_mark(b=6)", False),
+        ("number_mark(a=1,b=6)", False),
+        ("number_mark(a=6,b=2)", False),
+        ("number_mark(a   =   1,b= 2,     c = 6)", False),
+        ("number_mark(a='1')", False),
+    ),
+)
+def test_keyword_expressions_with_numbers(
+    expr: str, expected: bool, mark_matcher: MarkMatcher
+) -> None:
+    assert evaluate(expr, mark_matcher) is expected
+
+
+@pytest.mark.parametrize(
+    "expr, expected",
+    (
+        ("builtin_matchers_mark(x=True)", True),
+        ("builtin_matchers_mark(x=False)", False),
+        ("builtin_matchers_mark(y=True)", False),
+        ("builtin_matchers_mark(y=False)", True),
+        ("builtin_matchers_mark(z=None)", True),
+        ("builtin_matchers_mark(z=False)", False),
+        ("builtin_matchers_mark(z=True)", False),
+        ("builtin_matchers_mark(z=0)", False),
+        ("builtin_matchers_mark(z=1)", False),
+    ),
+)
+def test_builtin_matchers_keyword_expressions(  # TODO: naming when decided
+    expr: str, expected: bool, mark_matcher: MarkMatcher
+) -> None:
+    assert evaluate(expr, mark_matcher) is expected
+
+
+@pytest.mark.parametrize(
+    "expr, expected",
+    (
+        ("str_mark(m='M')", True),
+        ('str_mark(m="M")', True),
+        ("str_mark(aaאבגדcc='aaאבגדcc')", True),
+        ("str_mark(אבגד='אבגד')", True),
+        ("str_mark(space='with space')", True),
+        ("str_mark(m='wrong')", False),
+        ("str_mark(aaאבגדcc='wrong')", False),
+        ("str_mark(אבגד='wrong')", False),
+    ),
+)
+def test_str_keyword_expressions(
+    expr: str, expected: bool, mark_matcher: MarkMatcher
+) -> None:
+    assert evaluate(expr, mark_matcher) is expected